The very first vehicle in our collection, Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.

It was following an initial meeting with Nicky King at Habitat in 2004 that Julian's dream finally became a reality - the very first Bruno racing cars came off the production line, and began to grace the homes and playrooms of customers young and old, all over Europe.

The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.

Playforever's story began when Founder Julian Meagher developed a childhood fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike. 

Today, the Playforever brand is sold in over 20 countries worldwide. Drawing inspiration from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, our collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design and modernism. 

We believe in authentic design and a flawless finish. Our manufacturing partners understand and share our ethos that beautiful products are born from the finest materials. We use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. We never compromise on detail or quality. All of our products are safety-tested to the highest international standards. 

We are Playforever. Creators and connoisseurs of art toys that are built to last a lifetime.

Dimensions & Construction:

Product Dimensions: L 175MM x W 82MM x H 68MM

Product Weight: 320 grams

Our toys are constructed from high quality ABS Plastic, and are built to last a lifetime. We use child-friendly, soft-roll rubber wheels. The main body shells are finished with a high gloss, UV proof clear coat for durability and scratch resistance.

Age recommendation:

Cave is 1 plus. This means this product is safety tested and recommended for children aged 1 year and above. Enjoyed by people of all ages, young and old.

We never compromise on detail or quality, and quality control every toy. All our toys are safety-tested to the highest international standards at independent test laboratories. This means you can rely on our toys not only passing the physical and mechanical tests, but also extensive testsfor toxicity in all materials and coatings.

Testing & Safety:

For the United Kingdom and Europe this means complying with EN-71 and REACH regulations.

For the USA this means complying with ASTM F963-23, the CPSIA, and California Proposition 65 – Phthalate content.

All testing carried out by Intertek Testing Laboratories.